Transparency and sustainability

Apr 24, 2019

We are committed to operating a modern and responsible business creating ethical and sustainable luxury products.

Our supply chains

Our materials are sourced and our products manufactured through a carefully selected network of suppliers, some of which have worked with us since the brand was founded in 2010.
All our home textiles are digitally printed in UK on linen, silk or cotton velvet that are sourced from textile mills in UK and Italy.
90% of our fashion textiles are also printed digitally in UK. The clothes and soft furnishing products are then made in small factories in Estonia.
We use only certified organic cotton for our Kids collection. All the jersey products are printed and made in Portugal and the woven clothes are made in Estonia.
To guarantee that it is organic, we use cotton certified by GOTS (Global Organic Textile Standard) The GOTS ensures that a minimum of 70% of fibres are organic.

Digital printing

All our wallpapers and fabrics are printed digitally using half the ink of screen printing methods and results in far less waste being discharged into the drains. There is no washing of screens or changing colours, so water consumption is reduced by approximately half. We only ever print as much fabric or paper that is needed, so there is very minimal fabric waste. To minimise the waste even more, we use the fabric cuts in making other smaller products.